B2B SaaS content and SEO consultant
I help lean B2B SaaS teams find their strongest content opportunities, translate customer and product insight into useful assets, and build a practical content system without immediately hiring a full-time content lead.
How I help
I can work independently or alongside your Marketing, Product, Sales and subject-matter teams. The focus is always on useful content tied to real buyer questions and business priorities.
Identify where search demand, buyer intent, product differentiation and existing authority overlap.
Turn interviews, sales conversations, support questions and product expertise into credible assets.
Build the briefs, standards and workflows that help a lean team publish consistently without lowering quality.
AI-enabled content systems
I build practical, human-reviewed workflows that help lean marketing teams research faster, analyse larger information sets, preserve brand standards and repurpose expert insight without losing accuracy or judgement.
Custom GPTs, Claude Projects and structured research systems for source collection, evidence review, competitor analysis, case-study research and brief creation.
AI-assisted checks for unsupported claims, repetition, missing evidence, structural gaps, brand consistency and publishing requirements—with manual fact-checking and editorial review retained.
Workflows that turn research and performance data into tables, reports, briefs, charts, newsletters, LinkedIn posts and other channel-ready assets. In my own operation, these systems reduced production costs by approximately 5× and production time by approximately 6×.
Good-fit situations
I am best suited to founder-led and lean B2B SaaS teams with a working product, real market knowledge and an underdeveloped or underperforming content function.
The best place to start
Instead of committing immediately to an open-ended retainer, start with a defined engagement that finds the strongest opportunities and turns the first one into a real asset.
A focused strategy and implementation project for teams that need clarity on what to fix, what to create and how content should support the wider buyer journey.
Selected experience
My background spans B2B SaaS, owned media, ecommerce SEO, lifecycle content, community growth and editorial operations.
Prospects understood the platform’s value but did not always feel confident using it independently. I worked with customer, prospect, sales, support and search insight to help clarify use cases and support a shift from standalone SaaS messaging toward a SaaS-plus-assisted-services model.
Founded and scaled a digital publishing business while creating the systems behind the output: editorial standards, briefs, quality control, team workflows, analytics, technical SEO, content refreshes and audience growth.
Launched and scaled the brand blog from zero, using search intent, customer questions, on-page optimisation, internal linking, content refreshes and alignment across blog, product and collection pages.
Led content, community, creator operations and marketing initiatives for a creator and social-commerce platform. The work covered awareness, onboarding, engagement, retention, referral and advocacy.
Published and featured in
Selected external publications and expert features across content marketing, Pinterest, consumer insight and personal development.
How the work happens
Clarify the product, audience, buying process, growth priorities and existing content constraints.
Review search demand, customer language, sales insight, competitors, analytics and existing assets.
Rank opportunities by buyer value, business relevance, evidence, effort and realistic distribution.
Create the strongest assets first, then measure, refresh and expand based on what the evidence shows.
What collaborators say
“Shreya is one of the most talented creatives I’ve ever worked with. She is the rare combination of big-picture thinker and skilled executioner.”
“Shreya was exactly the content expert we needed to jumpstart our content marketing team. At Indiez, we got a positive ROI as we directly got clients from these blogs.”
“Publishing the best pieces consistently has helped us get traffic that directly converts into buyers.”
About Shreya
I have spent more than eight years building content programmes from both sides: inside growth-stage companies and through my own digital publishing business.
My experience includes direct B2B SaaS content marketing, customer and sales research, SEO strategy, product positioning, CRM and lifecycle journeys, content operations, team leadership, technical content improvements, AI-assisted research and editorial systems, and hands-on writing and editing.
That combination helps me move between strategy and execution without treating content as a collection of disconnected deliverables.
Based in Barcelona and authorised to work in Spain without sponsorship.
Common questions
No. I can combine strategy with hands-on research, briefs, writing, editing, content refreshes and contributor coordination. The balance depends on your internal capacity.
Yes, when the project is strategically useful and clearly scoped. However, the Content Growth Sprint is usually the strongest starting point when the underlying problem is unclear positioning, scattered content or an underperforming organic programme.
Not necessarily. I can support an existing leader, temporarily provide senior content direction, or help establish the strategy and operating system before a full-time hire is made.
Founder-led and lean B2B SaaS teams with a working product, clear expertise and enough customer or sales insight to build from—but without a mature content strategy or senior content function.
Send me your website and a short note about the problem. I’ll tell you whether a focused project, a Content Growth Sprint or ongoing support appears to be the most sensible starting point.